It really speaks volumes about the quality of the product.Įvan Wells: It’s actually still selling quite well today, and as Amy said, I think it’s largely due to the word of mouth it gets. It feels like even though this snuck into the marketplace and there wasn’t a lot of brand awareness, people told their friends about it, and it just sort of spread like that. I think a lot of where we succeeded with Drake’s Fortune was on word of mouth, which was great, because as a creator that’s vindication for us. Certainly when you’re making something, you don’t want to feel you’re trying to appeal to the lowest common denominator. Are you satisfied with the level of brand awareness Drake’s Fortune received?ĪH: I think you always wish there was even greater brand awareness. Looking now, the game’s actually sold something like 2.5 million to date, putting it in company with games like Killzone 2 or Fable 2. GO: Uncharted: Drake’s Fortune got a lot of great press, but I’ve had this sense that it was a sleeper hit, that it deserved to sell better than it did.
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